Your photos, treated properly
Privacy Policy
Leading Lady USA · hello@leadingladyusa.com
How Leading Lady handles your supplied photo, personalized artwork and personal information under applicable US privacy laws.
On this page
1. Our privacy commitment
We collect only what we need to create and deliver your personalized calendar, protect the preview service and support you.
2. Information we collect
This may include names, email address, delivery address, order information, your uploaded photograph, generated images, support messages, browser and device identifiers, your IP address and approximate location (city and country), the page or ad that referred you, and the steps you complete in our preview flow — used for fraud prevention, preview limits and improving our service — and Shopify payment confirmation. We do not receive or store complete card details.
3. How we use information
We use it to create previews and calendars, send required emails, process and fulfil orders, review quality, arrange printing and delivery, provide the digital pack and support, prevent abuse, and meet legal obligations.
4. Emails and consent
The preview email and essential order emails are part of the service you request. We send the optional 24-hour preview reminder only when you consent, and it includes an unsubscribe link. Permission to use an order in advertising is separate, off by default and recorded with its date and source.
5. Photographs and automated processing
The supplied photo must show one adult woman (18+) whose permission you confirm. Our cutting-edge generative system uses her photo as an identity reference, with quality review by authorized people. We do not use them in advertising without separate, express permission.
6. How long we keep files
For a paid order, active photographs, generated artwork, previews, print files and the digital pack are deleted 30 days after the calendar is delivered. Private digital pack links expire 30 days after delivery; resending never extends that expiry. An open support claim can place media files on hold until resolved. Unpurchased preview files are deleted after 30 days. Limited backups may persist briefly through routine rotation. Financial and transaction records are retained where law requires.
7. Providers and disclosure
We share only necessary information with providers supporting hosting and storage, image processing, Shopify payments and orders, printing and delivery partners, and transactional email. We may also disclose information where required by law.
8. International processing
Some providers may process information outside the US. We take reasonable steps, appropriate to the service and US privacy requirements, to ensure information remains protected.
9. Cookies and analytics
We use the Meta Pixel and Meta Conversions API on leadingladyusa.com to measure page visits and actions, assess advertising effectiveness and show relevant ads on Facebook and Instagram. Meta receives browser identifiers, page paths, actions, IP address and browser information. We do not send your preview email, names or customer ID to the pixel or our server advertising events, and private preview links are never shared with Meta.
In regions that require consent for advertising tracking, such as the European Union and the United Kingdom, we do not use advertising tracking.
To turn advertising tracking off, enable Global Privacy Control in your browser, block cookies in your browser settings, or contact us. You can also manage your advertising preferences in your Meta account.
At checkout, Shopify shares order details with Meta, including hashed (encrypted) contact details, to measure purchases. Hashing is not anonymization.
We may use essential browser storage, cookies and limited analytics to operate the site, remember progress, measure performance and enforce preview limits. Technical identifiers used for limits are protected and are not complete payment information.
10. Security
Customer media is stored privately. Access is restricted, download links are signed or token-protected, and owner tools require private server-side access. No internet service is risk-free, but we use reasonable safeguards.
11. Access, correction and deletion
You may ask to access or correct personal information we hold, or request deletion where we are not legally required to retain it. Reply to an email from your preview or order so we can verify and locate the request.
12. Children
The service is for adults. Do not upload photographs of anyone under 18.
13. Complaints
Contact us first so we can investigate. Depending on your state, you may have additional privacy rights. You may also contact the appropriate privacy authority or your state attorney general.
14. Changes and contact
We may update this policy and will show the current update date above. For a privacy request, reply to your preview or order email, or follow the instructions on our Contact page.
